"To come together on an exclusive product – Sweet Lightning – is a thrill, and we look forward to delighting our customers' taste buds and pushing the envelope on creativity." "Like KFC, MTN DEW is inspired by bold ideas and flavors, making this an authentic relationship from the start," said Nicole Portwood, vice president of marketing, MTN DEW. For DEW, this is only the second time the brand has partnered with a quick-service restaurant – the first being the hugely successful Baja Blast which debuted at KFC's sister restaurant, Taco Bell, nearly a decade-and-a-half ago. MTN DEW Sweet Lightning is the first exclusive beverage to be offered at KFC. How did it go down? With a "glass is always full" swagger, Sweet strolls into Colonel Sanders'office with his Southern charm and wins him over quicker than a bolt of lightning could strike! The Colonel and Sweet shook on it, agreeing that Sweet Lightning would not be served in any other restaurant, and one sweet deal was struck. He's the MTN DEW pitchman who is sweet, smooth and lightning-fast enough to become a mainstay at KFC, where the food is finger lickin' good. A BOLD NEW BEVERAGE TO PAIR PERFECTLY WITH THE COLONEL'S 11 HERBS AND SPICES
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